WHAT IS WCW?
Cash globally remains the most widely used and popular form of payment today. ATMIA’s goal with the Withdraw Cash Wednesday initiative is to communicate as an industry the many benefits of cash, while combating the negative press cash has received over the last few years to ensure consumers have cash as a payment choice for years to come.
JOIN THE CASH MOVEMENT
The Withdraw Cash Wednesday campaign is designed to promote consumer cash usage by reminding consumers to withdraw cash from the ATM every Wednesday for their weekend endeavors. Backed by ATMIA, the campaign is designed to promote cash use to:
- Foster financial inclusion across all socioeconomic groups
- Help consumers spend smarter, manage debt and save money
- Drive ATM use and grow transaction volume
- Combat the war to eliminate cash being waged by some electronic payment entities
All ATM owners and operators, and businesses that sell products and services to the ATM industry, are encouraged to become sponsors of the Withdraw Cash Wednesday Pro Cash Newsletter. Introductory level sponsorship entitles your firm to publish an article, blog or ad with your logo and a paragraph description about your company. The newsletter is stored on the Withdraw Cash Wednesday and ATMIA websites for eighteen months. This is excellent coverage and marketing for minimal cost. And most importantly, sponsorship helps ATMIA and the industry to continue our efforts to promote cash.
Perhaps you may be interested in promoting your ATM Locator as well? We're building an ATM Locator network for supporters of Withdraw Cash Wednesday and have special pricing to add your company logo with a link to your ATM Locator page from the Withdraw Cash Wednesday website.
Contact Claire Feterl, ATMIA Membership & Marketing Associate, for more details.
ATMS ARE OPEN.
ATMS ARE CONVENIENT.
GIVE CASH AS A GIFT.