About Withdraw Cash Wednesday

Withdraw Cash Wednesday (WCW) is a new initiative to promote cash withdrawals from ATMs on heavy shopping days like the Wednesday prior to black Friday shopping. WCW’s mission is to promote ATM usage around the busiest spend times of the year and help the ATM industry gain more visibility. Our group is focused not only on gaining more usage and attention for the ATM industry but to help retailers and consumers alleviate ​some of the problems faced during the busy holiday season.

Cash globally remains the most widely used and popular form of payment today. ATMIA’s goal with the Withdraw Cash Wednesday initiative is to communicate as an industry the many benefits of cash, while combating the negative press cash has received over the last few years to ensure consumers have cash as a payment choice for years to come.